Busy professionals and time-strapped parents don’t have the time or mental energy for complicated lunch boxes. No matter how cool they look on the outside.

Every lunchbox I tried had a different set of issues; even the fancy-looking, expensive ones. “Dad I can’t open it… oh the hinge has snapped” or “How am I supposed to fit a healthy lunch in there?”

As an entrepreneur with two kids, I wanted something better. So I set about designing the ultimate lunchbox. Something that’d avoid every issue I had encountered, yet still look sleek and modern.

(Drum roll please…) Introducing…